However, most companies are known for their marketing strategies used in the marketing mix. The marketing mix is a powerful strategy that contributes to the success of Apple Inc. The headquarters of the company can be found in Cupertino, California while there are retail stores located 10 different countries.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became Apple pricing strategy essays of the first highly successful commercially produced microcomputers in the market.
But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company. The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music.
These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet. The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end.
The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.
The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing. When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.
Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.
It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air.
Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.
However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.
Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.
The results are products that appear new and innovative but are still familiar or recognisable.Open Document. Below is an essay on "Apple`s Distribution Strategy" from Anti Essays, your source for research papers, essays, and term paper examples.
Pricing Strategies - Apple Inc.
What Is a Pricing Strategy? The decision of setting a price for a product or service Penetration Pricing “the act of setting a low initial price, in order to penetrate the market quickly and deeply.”.
Chapter 2: Analysis of marketing strategy Pricing Strategy Factor affecting pricing decisions (type of market) iPhone4s is a product from Apple which sells in oligopoly competition market. In September , Apple changed the price strategy by lowering the price of the 8 GB model to $ and selling 4 GB until stock is out.
Another slice in the price came due to the AT&T subsidized hardware. Apple’s price cut is an example of a strategy known as “temporal price discrimination” where it charges people different prices depending on the their desire or ability to pay.
Companies such as Apple may practice this strategy for two reasons. Apple's Pricing Strategy 1. Think Different APPLE’S PRICING STRATEGIES 2. Think Different INDEX NO. CONTENT 1 Executive summary 2 Introduction 3 Apple Inc. 4 Price 5 Target Group 6 Skimming 7 Versioning (Pricing discrimination) 8 Apple’s Strategy: United .