Flash sales business plan

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Flash sales business plan

This was down to some pretty impressive initiatives it had to boost sales. The big deal is the group's continuing rise in sales and expansion of its customer base.

It is also racking up massive revenue growth and creating a whole heap of technology that it can hive off and sell on to other businesses should it wish. The way Ocado has gathered more people is pretty impressive and has clearly paid off.

Here are some of its tactics: It targeted vegetarians and broadened its product range: It gives customers a massive choice of products, which now stand at 45, stock keeping units SKU — or items.

Out of these, are vegetarian and vegan products. That's a lot in one place. It even won a host of awards for this. It started selling slimming products: It said sales of sports nutrition and slimming products was the largest category in its non-food sector.

It makes sure that a bulk of Ocado shopping baskets are the cheaper than its competitors: It makes sure its mobile technology is amazing: It even launched an Apple Watch app.

Ocado admitted that it has also suffered from the intense British supermarket pricing war which is being led by German budget grocers Aldi and Lidl.

flash sales business plan

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flash sales business plan

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If flash sales are not your only business, you're not going to make it. When department stores like Saks have a flash sales area, they do some sales on it .

Ocado revenue plan, results and trading update - Business Insider