How to write a great media release

As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.

How to write a great media release

Contact How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in.

Here is a basic media release template which you can use to write a great media release. Ensure you bold it.


Lead The lead paragraph is the key part of your media release and contains the most important information. It is essential your lead is interesting, succinct and explains the main point of your story.

It should answer the following questions, who, what, when, where, why and how. Body The next paragraph should expand on the lead paragraph by providing more information. The body should be written in the inverted pyramid structure where the most important information is at the top of the release and the least important is at the bottom.

If a journalist has limited space in the publication they can trim the media release from the bottom and the most important information will still be included.

Use short sentences and short paragraphs with active language.

how to write a great media release

Always write in the third person. Use quotes to make your writing more interesting but remember all assertions or opinions must be attributed to a particular person, or the organisation. The media are unable to use newsworthy assertions unless sourced, and they will often call to check on the quotes.

End The last paragraph contains the least important information. For example background information or a summary of essential information about the organisation, event or person. It is customary to finish the release with —ends- so the journalist knows it has finished. Boiler plate About us The boiler plate is a paragraph or two about the business, event or subject of the media release.

Try writing a media release for yourself using our FREE media release template.Preparing to Write a Media Release Preparation is vital when it comes to writing an effective, attractive and enticing media release.

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The closer you get to a media release that not only grabs the attention of those in the newsroom but and needs little work to turn into a story - . A press release is a key marketing strategy for your EPK or press kit.

Press releases are the 5 Ws in a press package. Here's how to write a press release. Public relations professionals offer their tips for how to write an effective release that gets read.

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How To Write a Press Release, with Examples - CBS News