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Company Marketing Organizational Chart 3 B. Current Marketing Situation A. Market Situation Adobo Connection now is one of the fastest-growing Filipino franchises and the largest food franchise dedicated to our national dish.
The initial investment is at least P3. They prefer Adobo Connection because of its delicious food at an everyday-affordable price, good ambiance and quick service. Row 2 shows the company market share of Adobo Connection in the entire industry.
Row 3 shows the sales revenue of Adobo Connection from This competitor has different strategies, valuations, competitive advances and niches in the market. With its niche market and undeniably fair-priced offerings, Adobo Republic has entered the process of expansion and currently has 3 branches, with more to come.
And is continuously expanding and creating new stores with great and comfortable ambiance. New home-style meals are currently being developed to offer a wide variety of dishes to their customers.
At present, the company has grown from 18 to 45 branches nationwide. There are 8 branches in Manila; 7 branches in Calabarzon area; 5 branches in Quezon City; 4 branches in Makati; 4 branches in Mandaluyong; 2 branches in Pasig; 2 branches in Muntinlupa and 1 branch in Taguig, Pasay, Las Pinas, Paranaque, Caloocan, Malabon and Cebu and others are under construction in some places.
Macro Environment Situation The Philippines has long been undermined with long-term structural problems such that sustainable economic development is yet to be a dream come true.
It has been affected by the crisis in a decline in these aspects: Heavily dependent on electronic and semiconductor exports, the Philippines has seen a downward trend in its export earnings as countries in demand of these exports are now in recession.
Foreign direct investments FDI lowered because of investors losing confidence in the financial market. Lower Foreign direct investments mean slower economic growth. Having such power and confidence, Adobo Connection has now reached its popularity in the market world.
And it motivates the owners to re-create and conceptualize Adobo Connection to better cater to its market with much more affordable costs than any other adobo restaurant.
Opportunity and Issue Analysis A. Opportunity Analysis The main opportunity facing Adobo Connection is as follows: It is the fastest-growing Filipino franchise as of the current year 2.
They expand intensively into other parts of the country. Threats Analysis The main threats facing Adobo Connection are as follows: High competition with mass fast food chain. Some customers prefer a home cooked adobo. Main Strength The main strength facing Adobo Connection is as follows: It is affordable 3.
Concentrated brand identity 4. Great locations of branches 5. Good quality of employees 7. Growing many number of franchise 8. Young and professional managers were selected carefully, trained and developed to lead store teams in their quest to achieve high food, services, cleanliness and condition.
Weakness Analysis The main weakness facing Adobo Connection is as follows: They do not offer meals that can satisfy group customers 2. Issue Analysis The main weakness facing Adobo Connection are as follows: Should the Adobo Connection diversify their product into fried food, family-size sodas, etc in order to sustain their place in the market?
Should Adobo Connection enhance their services offered? Continuous P 1, per day sales 2. To achieve the target sales of P , — , at the year of B.
To promote Adobo Connection with minimum cost of advertising.We would like to show you a description here but the site won’t allow us.
Marketing Management Brenan University Instructor: DRP. North June 10, Executive Summary This marketing plan was created for Nestle Crunch to position itself in the next year to deliver at least $13 million in .
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Rc Cola Marketing Plan Essay. A+. Pages:9 Words This is just a sample. To get a unique essay The Marketing Plan of Adobo Connection chain of restaurants outlines an approach in sales promotion as a newly established restaurant in Metro Manila and to sustain in the preceding years of business.
Nestle Crunch Marketing Plan. The Importance Of Strategic Marketing Plan For Nestle Marketing Essay. Print Reference this. Published: 23rd March, Nestle Lanka PLC deals in the manufacturing of food and beverages in Sri caninariojana.com food items are mainly dairy products. The company produces noodles and coconut milk powder products too.
Implementation of marketing plan. Policies and decisions concerning personnel, marketing and products are largely determined locally.
This policy creates stronger motivation for Nestle’s executives and employees and a greater sense of identification with Nestle’s business.