Unit 4 marketing principles assignment

Marketing report based on industrial analysis Purpose of this assignment To be able to learn how to prepare a report to present to the Managing Director of your chosen company.

Unit 4 marketing principles assignment

Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Next, learners consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels.

They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups.

Learners then consider buyer behaviour and positioning.

Marketing Principles

The unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix.

Finally, learners will develop their own marketing mixes to meet the needs of different target groups.

Unit 4 marketing principles assignment

This includes considering the differences when marketing services as opposed to goods. A range of other contexts is examined including marketing to businesses instead of consumers and the development of international markets. This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process.

Learning Outcomes and assessment criteria: On successful completion of this unit a learner will: Be able to write a formal report based on own research and industry information gathered through visits at different cultural and heritage sights. Knowledge and Understanding Indicative content: Understand the concept and process of marketing Definitions:Mar 03,  · Unit 4: Marketing Principles Understanding and application of Marketing Principles Learning outcome Assessment In this assessment you will have the opportunity to present Criteria Explain the various elements of the marketing process 1 evidence that shows you are able to: Evaluate the benefits and costs of a marketing /5(K).

Marketing Principles,Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for a selected organisation.

As a part of developing marketing plan identify and analyse Macro and Micro environment with the help of appropriate tools and techniques. Read this essay on Assignment 2 Marketing Principles Unit4. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more.

Only at caninariojana.com". HNC Assignment help has team of dedicated team of academic, this HNC Business marketing Principles Assignment showing calibre of our writers.  Unit 4: Marketing Principles Jade Pemberton Table of Contents Introduction: 3 LO1 Understand the concept and process of marketing 4 Explain the various elements of the marketing process 4 Evaluate the benefits and costs of a marketing orientation for a selected organization 5 LO2 be able to use the concepts of segmentation, targeting and.

Unit 4 Marketing Principles Assignment Introduction Marketing department is a backbone of a business and the company growth is only possible through effective marketing (Lee & Carter, ).

UNIT 4: MARKETING PRINCIPLES